For people who ask us what the value of your awards is — we ask them a straightforward question: Is there a price on the hard work, the recognition, and the platform?

The registration fees we charge are not just for a trophy or a certificate — they are the foundation of a great event.

Listen to this – so that you don’t have to ask questions next time:

• Booking of a state-of-the-art auditorium hall
• Professional lights and a high-quality sound system
• The entire venue is decorated with thematic decorations.
• Welcoming national celebrities and state guests
• Arrangement for their private security
• Food (high-standard catering)
• Promotion on print media, social media, and electronic media
• Video recording of the ceremony and worldwide broadcasting
• Transportation expenses for the team and the award winners

So please understand this – this is not a program of ‘giving awards in exchange for money’, it is a platform of prestige and opportunity, which is not for small thinkers but for those who dream big.

And yes, those who raise questions often do not reach the place where the work is worth taking this award.

The biggest value of our awards is that it is a true recognition of hard work, talent, and dedication. The SSBC Group of the Indian Academy Award is not just a trophy but a public recognition of the dreams, struggles, and achievements of every artist and technical team.

Its value is not of the market, but of respect and prestige, which gives the artist the confidence to move forward and an identity in society.

And when our awards are publicised nationally and internationally on TV, digital, and media, it opens the door to a new height in the artist's career.

Nobody asked us to organise this award ceremony — we took up this task ourselves, because we do not wait for someone to tell us, we make our own path!

Some people do not understand this, because they themselves follow the instructions of others throughout their lives — so when someone makes his own stage, organises his own event, their soul burns with jealousy!

And as far as 'giving awards by taking fees' is concerned, then listen and remember this:

We do not charge fees for the 'trophy', but for a grand national-level event in which State dignitaries, ministers, film industry personalities, celebrities, and media channels are in attendance.

The live award ceremony takes place in front of a crowd of thousands. Sound, light, venue, security, food, media promotion, social coverage, print-digital ads – all these do not come for free.

And yes – these are not some 'cheap market awards' where you can get your name printed and your photo taken for Rs. 500. This is a platform of prestige, an event shown on television, where people make their careers, not just fulfil their hobby of getting their photos taken.

Our platform is for those who want to share their hard work and recognition with the people, not for those who sit on the street corner and taunt others' success.

This is not a shop of cheap awards available for Rs. 500-1000, where you can get your name printed and get your photo clicked.

It is a nationally organised, grand, media-covered, celebrity-attended and televised felicitation ceremony — where stepping on the stage means: turning your identity into a brand.